A cross-platform application for a new MTV (renamed Music to View) in which you can listen to music and watch high quality videoclips, with special emphasis on the second one. The brand image that is given to the enterprise is totally new, distancing itself from the 'generation Z' aspect that the channel has adopted in the last years, because this platform aims to be more attractive to a wider audience.
FASHION ALPHABET
MOTION GRAPHICS PROJECT
A 2D motion graphics project in which I designed and animated an alphabet inspired by the most famous clothing and haute couture brands. Each letter corresponds to the initial of each brand and it's composed of the most representative elements of it.
Letters based on Avenir typography
MTV-MUSIC TO VIEW
PLATFORM
MOTION GRAPHICS PROJECT
GRID
To make the application design, a grid of 6 columns has been used for its desktop and TV version; and one of 4 columns for the smartphone version. The brand's new concept has also been carried out, with its corresponding style guide, always maintaining the same visual coherence.
VIDEO
In order to shed light and promote the application, two audiovisual projects have been made. In the first of them we explain the graphic line and the design for the campaign, and we show the style guide, through a very elegant and current work of Motion Graphics. The second one, is litteraly an add, in which we integrate the app screen designs in real life, with an arduous work of tracking in After Effects
